Trend Alert: Catching A Wave


This Spring/Summer designers rode on the wave of the surfer to success - with all-in-one swimsuit pieces, tie-dye, lux mini-dresses and printed playsuits. The sun, surf and sand caused quite a stir at many of the shows with some of the most playful looks being beach inspired.

At the Gucci show there was swimsuits which were made sexy with heels but still managed to look sporty. 

Marc by Marc Jacobs and BCBG Max Azria showed surfer pieces such as long maxi dresses featuring bold prints and cute sundresses.

Blumarine lead the revolutionary wave by creating a mix of coloured tie-dye all over dresses, cropped tees and tiny hot pants for the ultimate in surfer chic.

Proenza Schouler's collection was clearly surf inspired too - with simple tie-dye t-shirts, bold patterned dresses and skirts - the pattern looked like waves on many of the garments which really added a surf element to the look. Their straw strappy sandals were clearly beach inspired too.

Here's a selection of runway looks to get you in inspired for the coming beach season - and some of my favourite beach buys to help you re-create this look too.

BCBG Max Azria S/S 2010

 Blumarine  S/S 2010

 Proenza Schouler S/S 2010

 Balenciaga S/S 2010

 Emilio Pucci S/S 2010

 Gucci S/S 2010

 Marc by Marc Jacobs S/S 2010


Silk-georgette animal-print poncho
Berna halterneck swimsuit

Emilio Pucci
Medea straw fedora

Hexagonal-frame acetate sunglasses

Braided leather chain sandals

Proenza Schouler
Tie-dye cotton T-shirt
Diane von Furstenberg
Bonnie skirt bikini briefs

Sigerson Morrison
Leather wedge sandals
Emilio Pucci
Printed asymmetric jersey mini dress

Printed PVC tote

All Clothing shown in the post in available to buy on You can check out their site by clicking on the banner below.

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