This Spring/Summer designers rode on the wave of the surfer to success - with all-in-one swimsuit pieces, tie-dye, lux mini-dresses and printed playsuits. The sun, surf and sand caused quite a stir at many of the shows with some of the most playful looks being beach inspired.
At the Gucci show there was swimsuits which were made sexy with heels but still managed to look sporty.
Marc by Marc Jacobs and BCBG Max Azria showed surfer pieces such as long maxi dresses featuring bold prints and cute sundresses.
Blumarine lead the revolutionary wave by creating a mix of coloured tie-dye all over dresses, cropped tees and tiny hot pants for the ultimate in surfer chic.
Here's a selection of runway looks to get you in inspired for the coming beach season - and some of my favourite beach buys to help you re-create this look too.
BCBG Max Azria S/S 2010
Blumarine S/S 2010
Proenza Schouler S/S 2010
Balenciaga S/S 2010
Emilio Pucci S/S 2010
Gucci S/S 2010
Marc by Marc Jacobs S/S 2010
Issa
Silk-georgette animal-print poncho
€235.90
Silk-georgette animal-print poncho
€235.90
Missoni
Berna halterneck swimsuit
€460
Berna halterneck swimsuit
€460
Emilio Pucci
Medea straw fedora
€390
Medea straw fedora
€390
Balenciaga
Hexagonal-frame acetate sunglasses
€297.97
Hexagonal-frame acetate sunglasses
€297.97
Braided leather chain sandals
€1,123.62

Proenza Schouler
Tie-dye cotton T-shirt
€250
Diane von Furstenberg
Bonnie skirt bikini briefs
€127
Bonnie skirt bikini briefs
€127
Sigerson Morrison
Leather wedge sandals
€398
Leather wedge sandals
€398
Emilio Pucci
Printed asymmetric jersey mini dress
€435
Printed asymmetric jersey mini dress
€435
Marni
Printed PVC tote
€148.99
Printed PVC tote
€148.99
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