Chanel Launch 'Bleu de Chanel' Cologne

Chanel have launched their first major fragrance for men since 2004: Bleu de Chanel. The advertisement campaign capture the essence of the cool, blue cologne, and the video, a one-minute long film directed by Martin Scorsese triumphantly tells the tale of a passionate love story, although it seems somewhat disheveled,  this adds to the thrill of the tale, and again captures the cool, alluring mood that Chanel have created around the scent.

Male model Gaspard Ulliel stars in both the video and photo campaign, and is undoubtedly the perfect choice, with piercing blue eyes and slick mannerisms that embody the idea behind the perfume. Check out the video below and a peek at the campaign too.


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