Alexa Chung's Fall Collection for Madewell

Britain’s home-grown Alexa Chung is certainly no one-trick-pony. The T.V. presenter turned Style icon [she topped Vogue’s ‘Style List’ in 2009] has now turned her hand to designing, with beautifully tailored coats and quaint dresses being at the heart of Chung’s first offering for US brand ‘Madewell’.

Debuted at New York Fall Fashion Week in February, the collection has certainly been eagerly-anticipated. But the wait is finally over-for it hits stores this month.

Alexa’s ‘geek-chic’ signature style is prevalent throughout the collection through fisherman-knit sweaters, tea dresses and long skirts. The clothes are, quite truly, the personification of their idiosyncratic consultant designer. And she never thought they would be otherwise, for it is the affinity she felt with the label that encouraged Alexa to do the collection. "I love how the vibe is a mix of vintage and new. It completely clicked with me."

Chung’s handiwork is a mélange of quirk, classic style and ‘Little House on the Prairie’ influence, producing an antiquated collection which evokes nostalgia. The dresses are belted and the shorts turned-up, collars are rounded and the pockets features. Also, textures are used to great avail from the weightlessness and delicate fall of silk to the chunky, structural lambswool.

It’s true to say that every fashion collection possesses a speciality, a stand-out piece, and my bets are on the tees adorned with Alexa’s personal doodles. With the ‘hello bat’ version already a sell-out, it’s looking likely. Forget the ‘It Bag’, the ‘It Tee’ has just been born.

Stylist-Venetia Scott.

Share this:

Post a Comment

Let us know what you think...

Copyright © The Front Row View. Designed by OddThemes