Hermés Launches Street Style Site

Hermés have launched a street style website which shows off Hermés pieces in action. Taking to the streets of London, New York, Paris and Tokyo, the site so far includes 6 girls showing off their Hermés pieces, and as well as that, the site also has some fun bits'n'bobs such as some short films about the girls, snippets about their style and their favourite hangout spots.

The site also has a cute 'card' section, where it shows you how to customize a Hermés scarf, and displays more street style pictures of girls on the street showing theirs off. Check out some of the snaps from the site below, and check it out for yourself  at jaimemoncarre.com

This is a really great way of changing their marketing strategy to include a more youthful vibe, and hopefully encourage some fresh customers into their boutiques - I'm already lusting after one of their signature patterned scarf customized into a headband!