Launch of Lulu & Co.

Quite simply, Lulu Kennedy is Fashion’s Fairy Godmother. Through her non-profit incentive, Fashion East, Kennedy unearths and nurtures “London’s best and bravest new talent” by providing financial aid and expert direction, thus enabling fledgling designers to launch their labels. 2010 marks a decade of success for Fashion East, and as way of celebrating Kennedy has compiled a capsule collection of 10 iconic dresses that have been created by the alumni of her initiative. Both exclusive, re-worked garments and best-selling pieces from Fashion-East derived designers constitute the sister project, highlighting Fashion East’s extensive contribution to Fashion today and tomorrow.

Richard Nicoll’s shift dress was born from a piece shown in his A/W 2009 Collection. The piece possesses a masculine edge through the strong yet simple lapel detailing; sheer fabric and a tulip skirt are also played with, shaking up the classic shift credentials.  
The impact of Louise Gray’s monochrome maxi lies in it’s lime-green back.

The strong geometric shapes and sturdy, seemingly impenetrable leather forming this bandeau dress give it the appearance of a coat of armour. Its’ tough, yet perfect outer was no doubt entirely intentional, after all Gareth Pugh did design it for a Mercedes Benz ad.

Roksanda Ilincic’s charming coral cocktail dress is a tale of asymmetry, a simple palette and quaint touches. A delicate delight.

At first glance, Marios Schwab’s body-con dress is a minimalistic one-for its simple silhouette is clean-lined and purist. But look a little closer and the detailing is a different story; the LBD includes zipping, panelling and block colours, add in the quirky semi-ruffled neckline and Schwab’s LBD is a thoroughly a modern one.

The scoop neck, dovetail print and candy-pink accent colour make House of Holland’s jumper-dress a young, fun one.

This design by duo Meadham Kirchhoff is a re-creation of one of their best-selling dresses. With t-shirt sleeves and rustic detailing, Meadham Kirchhoff add their own stamp to the shift, and it's subsequent sophistication being a far more laissez-faire affair.

This House of Jazz smock dress really is a one-off, as Lulu Kennedy has resurrected the brand for inclusion in her collection. Notably more casual than its capsule counterparts, this dress’ simplicity is owing to its smock shape although a subtle glamour is hinted at through the high-heel print which emblazons the dress.

It is unsurprising that this maxi by Jonathan Saunders has been resuscitated for Lulu & Co. - after all it did sell out in 2007. Aesthetically, this piece excels; from the elegant line and fall of the dress and the cinched waist to the impact of the red and canary hues and its balance with black sleeves and back, this dress is heading for a second sellout.

The simple shape of Holly Fulton’s monochrome marvel belies the intricate art-deco design stretching from neck to floor and down the sleeves. This dress possesses a sinister streak and its meticulous detailing adds another dimension to ‘Lulu & Co.’

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