Frida Gustavsson does soft femininity with a boho edge for H&M's Spring 2011 campaign. Photographed by Asa Tallgard, the Swedish model is the perfect choice for the Swedish retailer. Frida models a range of floaty summer looks, including a tiered maxi-dress in a soft pink, a check pinafore style mini-dress and a pair of tailored beige shorts. All of the looks on show have been teamed up with some killer Spring accessories including some jewellery in cool pastel shades, as well as a lightweight floral scarf and a straw hat.
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