Frida Gustavsson for Paul & Joe Spring 2011 Campaign

 Frolicking on a sandy beach in front of a clear blue ocean, model Frida Gustavsson shows off summery floral clothing and accessories by Paul & Joe for the label's Spring/Summer 2011 campaign. Dressed in floaty dresses and patterned shirts, Frida is joined by male model James Smith for the shoot which was photographed by Patrick Demarchelier.


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