Miu Miu Ad Cleared After 'Too Skinny' Complaints

An advertisement from Miu Miu's Spring 2011 campaign starring Kasia Struss has been cleared by The Advertising Standards Authority after two people complained that the model in the ad is too thin. The campaign was photographed by Mert & Marcus and also also stars Querelle Jansen and Sasha Pivovarova, but only the images in which Kasia appears were questioned. In the photos, Kasia is seen at several different angles wearing a low-cut white cocktail dress which seems to accentuate her skinny frame. Those who complained about the ad claimed that it was irresponsible to use a model who is 'significantly underweight'.

The ASA have cleared the advertisement after they deemed it to be a typical example of the type of advertising used in fashion. They commented: 'The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.'

The Prada group which owns Miu Miu also released a statement insisting they are "always concerned for the welfare and health of their models and always endeavoured to employ healthy models." The spokesperson also said that the model is "naturally tall and slim". They also described what the photos were meant to evoke: "Ms Struss' hair was slicked back and she was wearing nude make up with bright red lips ... the lighting used for the photograph bounced straight off Ms Struss' body so as to highlight her features and pale skin."

Below are the photos - what do you think?

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