Miu Miu Launch E-Commerce, Exclusive Key Charms

Miu Miu, sister label of Prada, are set to launch their new e-commerce store on April 6th. The United States, Japan and 17 European countries will be able to shop online on their new store, and the label will be selling their complete catwalk collection via the store each season. According to WWD, the new store will also include a "'fashion show selection' offering exclusive key looks from Miu Miu’s Paris runway, a top zoom function that helps simulate a live shopping experience, and a newsletter for special online-only products, events and brand initiatives."

Along with the e-commerce launch, Miu Miu will be selling new exclusive key charms which can only be bought through the new store. Each clip-on key chain is a mini version of one of the label's signature bags, and cost $380 - below is a sneak peek at the exclusive key charms.

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