Natasha Poly & Lindsey Wixson for H&M Conscious Campaign

 A brunette Natasha Poly poses alongside Lindsey Wixson and Clement Chabernaud for H&M's Conscious Collection campaign. Dressed in pure white designs with textural finishes (crochet, scalloping), the duo show off H&M's latest collection which has been made entirely from recycled and environment-friendly fabrics. The girls pose in front of blue skies as photographer Solve Sundsbo captures each crisp, captivating ensemble from the innovative collection which goes on sale from April 14th.

Talking on the idea behind the collection, Ann-Sofie Johansson, H&M Head of design commented: “It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics, shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.”

For more information on the collection, check out the website here.

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