Models Frida Gustavsson, Edita Vilkeviciute and Filippa Hamilton lounge around on a idyllic beach topping up on their tans in colourful bikinis and other assorted items including sunglasses and jumpsuits perfect for a day on the beach. Joined by male models Andres Velencoso Segura and Ben Hill, photographer Patrick Demarchelier captures a blissful day in the sun for H&M's new Swimwear 2011 campaign which shows off the best that the Swedish retailer has to offer for both men and women.
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