Donatella Versace has confirmed to Vogue UK this morning that Versace is the latest fashion house to collaborate with Swedish high street store H&M, following the huge success of the popular Lanvin for H&M collaboration which hit last year. The Versace for H&M collaboration will include both womenswear and menswear, as well as some homeware. According to Donatella, the collection will be a homage to her late brother Gianni, and she plans to take her inspiration from the Versace archives. She has named the collaboration collection as an 'Iconic Collection' rather than a diffusion line. Donatella commented:
"I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience, the collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."
In 2008, Donatella said that she wouldn't do a high street collaboration: "I respect everyone who does it. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand."Margareta van den Bosch, creative advisor at H&M said that Versace's designs will be ultra glamorous and iconic: "Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant - everything Versace stands for, Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season."
A few sneak photos from the collaboration have already emerged - one studded mini-dress and another shift dress with an Gianni Versace inspired print look to be a part of the collection, as well as a refined black suit which can be seen on a male model.
The collaboration will land in stores on November 17th in 300 stores worldwide - prepare to queue outside if you want to get your hands on any of it!
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