Preview: Balmain's Diffusion Line, 'Pierre Balmain'

Balmain has released a sneak peek at their upcoming diffusion line named 'Pierre Balmain' which will launch its first collection for Spring/Summer 2012. The line will hit stores in December this year, and will include everything from casual daywear to eveningwear. The collections will be inspired by what Balmain already have to offer - but won't be created by Balmain's new creative director Olivier Rousteing, instead it has been assigned a new design team.

Balmain chairman and CEO Alain Hivelin said that Rousteing will concentrate his efforts on creating the main line and making it “even more sophisticated and couture-like — without, of course, renouncing that ‘rock’ aesthetic that has been so important for us these the last few years." While he says the new 'Pierre Balmain' line will be different: "The Pierre Balmain collection translates the codes of Balmain in a more casual and relaxed manner ... We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace.”

Prices for 'Pierre Balmain' will start at 120 euros and range upwards to 900 euros for eveningwear. The preview of the collection is below, as modeled by Snejana Onopka.

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