Frida Gustavsson & Others for H&M's Conscious Campaign

Models Frida Gustavsson, Caroline Brasch Nielsen and another newcomer model pose for H&M's Conscious Autumn 2011 campaign. All three girls wear matching floral prints, lace and tailored designs, all constructed from organic cotton and recycled wool. With coordinating hats, heels and other accessories, each girl shows off the mixture of environmentally friendly designs for the collection which ranges in price from $15 to $99.


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