The New York Daily News reported that when they contacted H&M to seek permission to show the new Versace for H&M collaboration collection in a feature which would use 'real woman' rather than models, they were denied the permission to do so. Since the news broke, H&M have possibly backtracked, stating that the situation was 'misunderstood':
We are very surprised by the NY Daily news article and do not understand how they came to this conclusion. We can only explain it as a misunderstanding and a series of miscommunication. H&M is a democratic fashion brand and it is not our policy to decide models for fashion features in media. Both H&M and Versace have, over many years, cast from a wide and diverse pool, not only of models, but of celebrities and personalities reflective of all ethnicities, gender, ages and sizes.
Of course Versace aren't well known for their diversity when it comes to model castings (despite what the statement claims), but H&M always hope to appeal to people of all sizes and shapes, so perhaps it was Donatella (or the fear of an angry phone call from Donatella) that may have pulled the plug on that idea? Take a look at the backstage at the recent Versace for H&M show here.
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