The recently released ad campaign for the new Marc Jacobs fragrance, 'Oh Lola!', which stars 17-year-old Dakota Fanning, has been banned in the UK because the Advertising Standards Authority believe the photos are too 'sexually provocative'. The campaign, which was shot by Juergen Teller, sees the actress holding an oversized version of the bottle in between her legs as she pouts for the camera. The ASA believe:
"We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."
Coty, the perfume's manufacturer, have hit back, saying that they don't believe it has this message, stating that the ad is “provoking, but not indecent."
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