Sean O'Pry Flexes His Muscles for Viktor & Rolf's 'Spicebomb'

American male model Sean O'Pry shows off his muscular physique for Viktor & Rolf's new fragrance 'Spicebomb', a masculine version of their hit scent for women, 'Flowerbomb' which is set to be launched on January 23rd 2012, exclusively in Harrods in the U.K. and in Bijenkorf in the Netherlands. It will be available everywhere else from mid-February on. The ad campaign was captured by photography duo Inez & Vinoodh and is taken in black and white. Sean holds up a bottle of the new fragrance as he bites down on the 'V&R' chain charm which hangs off the new bottle.


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