Freja Beha Erichsen has been the face of Chanel for five seasons in a row, but for Spring/Summer 2012, she is set to be replaced by Joan Smalls and Saskia de Brauw, which according to Karl Lagerfeld, will be "“all about athletics and the sea. . . . It’s very modern sportif and in black and white.” The new campaign, which is yet to be released, was captured at the Hôtel du Cap-Eden-Roc in Antibes. It is understandable that after 5 seasons, Chanel might want to change up their image slightly by employing some fresh faces, but it seems they have ditched their past face completely. Freja did not make an appearance at the recent Chanel Pre-Fall 2012 collection show, which featured plenty of other Chanel veterans such as Anja Rubik, Kasia Struss and Jacquelyn Jablonski. The end of the Freja and Karl era? Say it isn't so - a tribute to the duo is below.
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