Kate Moss has landed in hot water after releasing the photos of her new ad campaign for her collaboration with Parisian jewelers Fred. Kate Moss previously starred in the Spring 2011 campaign for David Yurman's jewellery collection, and now Yurman is claiming that Kate copied the old campaign for her new collaboration, recreating many of the images. Three images are almost identical - one which shows Kate putting on a sultry pout while resting her hand under her chin and showing off some rings. The other sees Kate with messy hair and a metallic top holding her hand up (she models a watch for the Yurman pic and rings for the Fred photos). The last photo sees Kate on a furry rug, topless, while she wears a pair of leather trousers for the Fred campaign - the only difference. Did Kate try to copy the old campaign, or is there simply only a few ways to model jewellery? Yurman believes the idea is stolen - a rep commented:
“The Fred campaign is embarrassingly similar to the one David Yurman ran a year ago, when you are a leader in your category, you get used to people copying you. We are confident consumers know the difference.”
Post a Comment
Let us know what you think...