Photographed by Russell James, Adriana Lima is the new face of Donna Karan's Spring/Summer 2012 campaign, which sees the beautiful Brazilian model pose in Haiti, wearing designs that were inspired by the country that is still recovering from the devastating earthquake. Donna Karan has been trying to help the cause, founding a special charity named 'Hope Help & Rebuild Haiti' and has personally visited the country which she says was her “creative inspiration, bringing my two worlds together… [the campaign] infuses the vibrant spirit of Haiti into a sexy New York sophistication.” However, the campaign has come under fire for being insensitive and perhaps even racist, depicting local Haitians differently from Adriana, as they wear simple t-shirts while Adriana is the clear focus point, dressed in a flowing jumpsuit and statement oversized necklace. Perhaps Donna Karan had good intentions, but many are complaining that this campaign is misguided.
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