Swedish retailer H&M have confessed to using computer generated models on their website. Although they use the heads of different people, it is clear to see that the models all have the same computer generated body that can be seen in their lingerie section, while they have changed the skin tone and heads of some. Are H&M saying that even a normal model body isn't good enough to show off their lingerie selection?
A H&M spokesperson has now responded to the robotic looking model claims, stating that they were made so as not to distract you from purchasing the clothes: "The result is strange to look at, but the message is clear: buy our clothes, not our models". However, now H&M are facing criticism from the likes of the Scandinavian advertising watchdog, who says the computerized bodies "creating unrealistic physical ideals". The watchdog also commented that "this illustrates very well the sky-high aesthetic demands placed on the female body the demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis."
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| Same body - different head |
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