It appears that Chloé had a change of heart after employing Freja Beha Erichsen and Arizona Muse to star in their Spring/Summer 2012 ad campaign. Photos surfaced of the campaign shoot a few weeks ago, which saw Freja and Arizona posing outside the Chateau Marmont in Los Angeles (see the photos here), wearing the same long dresses that now appear in the new campaign - but it seems they have been replaced, even though Chloé's twitter account even confirmed that Freja and Arizona were the new faces of the label when the photos first appeared. Gone is the breezy L.A. setting, and in its place is a simple studio shoot that stars Karmen Pedaru and Kate King instead, as captured by Glen Luchford. Chloé reportedly changed their minds about the campaign, but will be using footage captured of Freja and Arizona for a video campaign instead.
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