Preview: Marni for H&M First Photo From Ad Campaign

A first look at the Marni for H&M ad campaign has arrived. Although the photographer and model have yet to be named, the photo is really sophisticated, set in a relaxed setting on a vibrant leopard print covered sofa. The model shows off a paisley print blouse from the new collaboration collection, which is priced at €69.95, and appears to have a matching pair of trousers which completes the look. Marni have enlisted Sofia Coppola to direct the video campaign for this designer collaboration, so stay tuned to see what she creates - the collection lands on March 8th. Speaking on directing the campaign, Coppola commented: 
“I enjoyed doing this film for the Marni at H&M collaboration. I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring, Consuelo seems really sincere and cares about what she does and I appreciated that.”


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