Longchamp's Dance Inspired Campaign With Coco Rocha

Coco Rocha and Liisa Winkler dance on the streets of New York City for Longchamp's new Spring/Summer 2012 campaign, as photographed by Dane Shitagi. Choreographer Blanca Li helped the models coordinate their dance inspired poses, while the campaign was inspired by 1950's fashion photography. Speaking on the campaign, head of design Sophie Delafontaine commented: “We really wanted to show this woman very active in the city, very dynamic.” Coco and Liisa dance with dogs, run up the walls and turn ordinary everyday experiences into a dance performance for this unique campaign.


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