Held as part of London Fashion Week, McQ Alexander McQueen put on their first ever catwalk show to debut the label's Autumn/Winter 2012 collection. With autumnal brown leaves sprinkled all over the catwalk, and models styled with mushroom-inspired hair, the collection embraced the season fully, with tartan coats, kilts and floral inspired embroidery. Showing both womenswear and menswear together, the label finally seemed to find its own identity after 6 years in existence - embracing the elements that make them 'McQueen' - dark yet beautiful and powerful, but also made youthful and wearable, with a vast array of outerwear.
Being wearable didn't limit the designs or make them any more rudimentary however - with lavish cocktail dresses in rich red velvet and floral embroidered skirts, the collection had nothing to note it as a diffusion line except for the lower price point than the label's mainline. Sarah Burton has successfully revamped McQ without losing touch with its roots.
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