American Apparel's latest ad campaign has been banned by the UK's Advertising Standards Authority. The ASA believe the new ads to be “gratuitous…pornographic and exploitative.” The photos are shot in a candid style and see young looking models half-dressed, seducing the camera in a bedroom and outdoors setting. The ASA call out the campaign for “inappropriately sexualised young women,” and they also believe the images are "voyeuristic". A spokesperson commented that “the particular context of images which featured nudity and sexually provocative poses, there was a voyeuristic and ‘amateurish’ quality to the images which served to heighten the impression that the ads were exploitative of women and inappropriately sexualised young women.”
Below are the banned ads - have American Apparel gone too far? Or are they simply hoping to be controversial on purpose in order to make headlines and generate sales?
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