First Look: Freja Beha Erichsen on Set for Maybelline Campaign

Danish model Freja Beha Erichsen has been confirmed as the new face of Maybelline, and was seen in New York City shooting the new beauty campaign. Rocking dark clothes similar to her own signature style, Freja wears dark mascara and eyeliner in the images. She also stars in a video which unveils her as the company's new face.

In an interview about the new campaign, Freja spoke on her new role and how she feels about the latest chapter of her career:

"I'm so honoured to be representing such a daring, trendsetting brand, and I'm looking forward to this new and exciting chapter in my modelling career, I was introduced to Maybelline New York products with Volum' Express The Falsies mascara. It worked really well, and I loved the instant effect… I'm very grateful to be given this opportunity and it's a pleasure to be working with the talented creative team at Maybelline New York. [Beauty] is hard to define. You can notice it in an instant with just a glance, or it can be deeper, like when [a woman] opens herself up and shares something very personal or inspiring."

Speaking on how she maintains her model figure, Freja says she was brought up with balanced diet and these days continues to stick to it:
"My mother taught me the beauty of a well-balanced diet. She raised me to eat a lot of organic fruits and vegetables, but [my favourite food] depends on the meal. For brunch, I usually order eggs benedict. And for dinner, I enjoy a good steak cooked medium-well."
She hopes to one day travel to Iceland and explore: 
"I've always wanted to travel to Iceland. I can imagine myself exploring the island, taking long walks around the volcanoes, relaxing in the hot springs, and perhaps becoming friends with a sweet little horse." 

Share this:

Post a Comment

Let us know what you think...

Copyright © The Front Row View. Designed by OddThemes