Nina Ricci Creates Gif Campaign for Their New 'La Rue' Bag

Nina Ricci has created a unique gif campaign for the label's newly launched tote bag named 'La Rue'. Taking to the streets at four stunning Parisian locations, artist Jo Ratcliffe creates moving art as the model becomes surrounded by grafitti, florals, flashing flights and lace as she breezily moves through the city is feminine looks.

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