Italian model and new mom Mariacarla Boscono is close friends with Givenchy creative director Riccardo Tisci, so it makes sense that she appears alongside her new daughter in the label's new family orientated Spring/Summer 2013 campaign alongside with models Kate Moss and Francisco Peralta, artists Marina Abramovic and Jared Buckhiester and torero Jose Maria Manzanares. Speaking on the new campaign, Tisci commented:
“They are people I love and who love me, it’s about family — something that is difficult to find in today’s world, it’s about real people, only taking the best of their personalities, with no effort.”
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