Going in a slightly new direction for their Spring/Summer 2013 campaign, Gucci opted to shoot the images in front of a simple gold backdrop to highlight the collection's bright colours and finely tailored details. The campaign stars Anja Rubik who returns as the label's face after starring in two campaigns for them in 2009. She appears alongside Karmen Pedaru - both models wear coordinating purple ensembles and accessories. The campaign was shot by photograph duo Mert & Marcus.
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