Rosie Huntington-Whiteley's new advertisement images for her Marks & Spencer collaboration 'Rosie for Autograph' came under fire after several complaints were filed with the Advertising Standards Authority by people who believed them to be too "overtly sexual". However, the ASA have now dismissed the complaints despite one member of the public stating that the images are "explicit and degrading to women". The ASA wrote:
"We considered that it was acceptable for advertisers of lingerie to show their products modelled in ads, provided they did so responsibly, because the ads were for lingerie, consumers were less likely to regard the partial nudity shown as gratuitous. They did not draw attention to particular parts of her body in a way that was sexually suggestive."
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