Vanessa Paradis is the New Face of H&M's Conscious Collection

French actress and model Vanessa Paradis is the new face of Swedish retailer H&M's Conscious Collection which aims to use eco friendly and organic materials. According to Paradis, she is delighted to be on board because she does her best to shop as consciously as possible and loves collecting vintage items:
“I try my best to shop consciously, and vintage is very much part of my wardrobe, I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.” 
 The new collection consists of jewel embellished items, light abstract prints and more spring-ready designs including neon sandals, neutral basics and more. H&M describe the collection as “full of optimism" as they continue to innovate new ways to help the environment and make their collections as eco friendly as possible. Some behind the scenes photos and a video shot in Paris have already been unveiled featuring Paradis modeling the new line.

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