Marc Jacobs was recently named the new creative director of Diet Coke, and now his first creation for the company has been revealed: here is a first look at his limited edition Diet Coke cans which he has put his own stamp on.
Jacobs previously said that he would give the cans a "stylish and light-hearted" makeover. Putting his signature swallow bird print on one can, fun red polka-dots on another and cute bow-ties on the last, Jacobs achieved exactly what he intended, completing each one with a stylized bright model figure to suit the mood.
He has also designed three bottles and two ad campaigns which are yet to be fully revealed. The limited edition products arrive in stores next month in 11 European markets including the U.K., France, Benelux and Iceland. Take a look at his first steamy ad campaign here.
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