Loosely inspired by the street style spotted on four top models, Swedish brand H&M have created a new 'Icon' collection devoted to off-duty cool. Their design muses? Daphne Groeneveld, Joan Smalls, Lindsey Wixson and Liu Wen, all of which pose in the new campaign clad in pieces for the new line. Mixing cowboy inspired designs with a gothic-meets-boho aesthetic you can expect to find leather jackets, fringe accessories, ankle boots, fedoras and embellished waistcoats on the shelves.
The models opened up about taking part in the collection:
Joan Smalls:
"The New Icon collection from H&M is very flattering and suits all of your needs. It's super cool and for your everyday girl who wants to look great and feel comfortable at the same time, I loved the look I was wearing because it's something I would see in the store and would want to wear."
Liu Wen:
"These days I feel that every girl needs a perfect leather jacket to give themselves a cool factor, the jacket in this collection is amazing - [the whole collection] really fits into my personal style and it's something that I will definitely wear on a daily basis."
Daphne Groeneveld:
"I'm so happy and proud to be a face of H&M New Icon Collection together with these amazing other girls. The collection has so many great additions to any wardrobe and it's so easy to mix it up and always look great."
Check out the full collection below!
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