Danish model Freja Beha Erichsen replaces British model Cara Delevingne as the face of Reserved for the Autumn/Winter 2013 season.
The Spring campaign which featured Cara was captured in Miami, so they opted for a change of backdrop by shooting Freja in Scotland. Although no images from the new campaign have been released yet, a spokesperson for the company commented:
The Spring campaign which featured Cara was captured in Miami, so they opted for a change of backdrop by shooting Freja in Scotland. Although no images from the new campaign have been released yet, a spokesperson for the company commented:
"We decided to Freja because she is a style icon, with which they can identify our clients. We are inspired not only by her beauty but also a lifestyle. Its unique character and amazing looks perfectly correspond to our collection of 90s inspired grunge'em in the new edition. The projects appear in military items, loose, comfortable silhouette, inspiration, wild nature, combining a mix of textures and fabrics floral motifs. Reading the story of Erichsen and listening to stories about her personality had no doubt that would be the perfect connections."
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| Cara for Reserved S/S 2013 |
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