Ottavio Missoni, the man behind Italian fashion house Missoni, has passed away aged 92. Born in 1921 in Dubrovnik, Ottavio was an Olympic Hurdler before he turned to fashion design, taking part in the 1948 Olympic Games in London. During World War II he spent most of the war as a POW in Egypt.
He founded the Missoni label alongside his wife Rosita in 1953 after he began making sports tracksuits with a friend following the war. In 1958, they presented in Milan their first collection which was called Milano-Simpathy. The company now continues to stay within the family with their daughter Angela as head designer.
Ottavio featured in the Missoni Spring/Summer 2010 campaign shot by Juergen Teller which featured the entire family and no models. Angela explained the idea behind the campaign at the time:
“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect. This campaign really reflects the mood I’m in these days, even from a design stance.”
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