British TV host and model Alexa Chung has been unveiled as the new face of L'Oréal's Professionnel INOA colour. Sharing a behind-the-scenes snap of the upcoming campaign, Alexa posted a photograph in which she can be seen outfitted in her usual style, wearing a gorgeous braided crown with glossy chestnut locks. Celebrating the new campaign, Alexa also recently attended the L'Oreal Colour Trophy Awards at Grosvenor House in London.
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