Never afraid to try something new, British beauty Alexa Chung showed off a new rainbow hair colour, with streaks of purple and blue added to her already existing chestnut brunette shade. Modeling the new look by styling her hair into a braided crown for one image and letting it loose for another, Alexa didn't comment on if the hair colour was just temporary or a permanent new look. She did tweet the images at L'Oreal so perhaps it may be part of a new campaign for the company.
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