Alexa Chung's New Longchamp Campaign Captured in St. Tropez

Alexa Chung has just been unveiled as the new face of Longchamp's classic 'le Pliage' bag for the upcoming Spring/Summer 2014 season. Captured along the breathtaking St. Tropez coastline, Alexa poses on a wooden pier, explores the narrow cobbled streets and sits inside a bright blue vintage car for the images captured by photographer Max Vadanul. 

Holding up the best selling bag in a variety of tropical summery shades, Alexa's influence will likely boost the sale of this already popular bag by the luxurious French company. The campaign will also be accompanied by a short film which will launch during New York Fashion Week.

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