British model Kate Moss stars in a new biker-inspired Rimmel campaign, promoting the company's ScandalEyes Rockin’ Curves Mascara. Set inside a bar, Kate dons studs, ripped denim and dark eye makeup for the new campaign. Rimmel commented on collaborating with the famous British face:
"No one does edgy rock chick style like Rimmel ambassador Kate Moss, making her the perfect face of ScandalEyes Rockin’ Curves. In the striking print advertising campaign, Kate gives it some serious attitude with tousled hair, pouting lips, huge rock doll lashes and a studded leather vest that is to die for. She’s rockin’ the London look."