Brazilian model Alessandra Ambrosio has just unveiled her first design effort - a debut fashion collection named 'Alé by Alessandra' which will launch at Planet Blue stores on March 17th. Featuring boho inspired floaty dresses, kaftans, bustiers and shorts, the summery designs are inspired by Alessandra's own fashion tastes. Speaking on launching the collection at Planet Blue, the model said:
"I cannot think of a better place to launch the apparel for my brand. I have been a fan of Planet Blue since I moved to California, and the brand's authentic bohemian beach vibe is the perfect backdrop for my very first collection."