Although Karl Lagerfeld usually dreams up original concepts for his shows, his latest idea is dramatically different from previous themes - he set the Autumn/Winter 2014 show at a Chanel-themed supermarket which featured fun-filled Chanel label grocery products.
Models pushed trolleys as they walked down the aisles, past bottles of a drink named Tweed, Jambon Cambon ham and other funnily named items, even including a chainsaw with a Chanel chain handle.
Karl's imagination was clearly on overdrive at the possibilities. As usual, Cara Delevingne was one of the main features of the show, walking through the supermarket holding hands with Karl to top off the event. What do you think of the unusual supermarket sweep theme?