Sasha Pivovarova & Daughter Mia Pose for Born Free Charity Campaign

Designers such as Céline, Versace and Victoria Beckham have collaborated with the Born Free charity to raise money for their efforts to combat mother-to-child HIV transmission. 

The new campaign promoting their special collection of designs was captured by photographer Patrick Demarchelier and stars a mixture of models and their kids. Russian beauty Sasha Pivovarova poses with her daughter Mia in coordinating printed Victoria Beckham designs for the campaign. 

Karolina Kurkova and son Tobin model pieces by Céline and Versace for their image, while Doutzen Kroes also took part in the campaign with her son, but her images have yet to be unveiled. Sold exclusively via ShopBop, designers including Alberta Ferretti, Alexander McQueen, Carolina Herrera, Celine, Chloe, DKNY, Diane von Furstenberg, Isabel Marant, J Crew, Marchesa, Marni, Prada, Rachel Roy, Stella McCartney, Tori Burch and Vera Wang all designed special pieces which will go on sale from April 23rd.


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