Parisian label Sonia Rykiel enlisted Brazilian beauty Gisele Bundchen to star in their new Autumn/Winter 2014 campaign, as shot by Juergen Teller in black & white film and styled by Katie Grand. Speaking on the concept behind the shoot, Grand explained:
"They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller's work. Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel's 'joie de vivre', and the obvious choice was Gisele. Juergen does not often shoot in black-and-white and we asked him to shoot film to give an authenticity to the images."