Gisele Bundchen Thinks Ad Campaigns Set "Unattainable" Standards

Brazilian model Gisele Bundchen thinks ad campaigns set "unattainable" standards for women and in reality, it's something quite "distant". 

She believes they are often more dream-like:

''Sometimes I feel like adverts like this can make women feel so distant. They are so glamorous and so unattainable and so aspirational that you really can't touch them, in a way. They are kind of a dream.'' 

Commenting on her new Chanel No. 5 campaign, Gisele says that the fashion house wanted to make something that women can see themselves in more easily, while still upholding that glamorous image. She said:

''The idea really was to show this modern woman and all that she is, with her struggles and her vulnerability. And yes, she is glamorous. Of course she's glamorous - she is powerful and successful - but she is also struggling. You know she is a mother, a wife and a professional, and she is juggling all of that, and you know that's not easy.''

The model admits it isn't easy for women to find that balance in life and she believes women want to be more than pretty faces, which is why she is glad she can be successful with work and also be a good mother at the same time:

''We are all trying to juggle these different parts, and it's not easy. No matter how much work you put in, no matter how glamorous it looks. We always put pressure on ourselves. ''We should be allowed to dream and to want more. We want to have more than just to be the pretty woman who sits there. I think that it's a very empowering thing for me to be able to be successful in my job and not feel like I need to sacrifice being a mother.''


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