Frida Giannini Announces Her Departure From Gucci

Gucci creative director Frida Giannini has announced that she will leave the fashion house after the upcoming Autumn/Winter 2015 collection shows in Milan. Frida's husband, Patrizio di Marco, will also step down from his CEO position and will be replaced by Marco Bizzarri. The company explained that a new Creative Director will be appointed "later on". Fran├žois-Henri Pinault commented on Frida's departure:

"I would like to thank Frida for her extraordinary passion, dedication and contribution to the Gucci brand. She has been the sole creative director of Gucci for close to a decade. This is a remarkable accomplishment, considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time. I am truly grateful to her for her achievements, creativity and the passion that she has always instilled in her work."

In May this year, Frida hinted that the time was coming for her to move on, insisting that it's natural for younger talents to take over:
 "If you ask me if I will be here at 60, I would say no, I think that at a certain point there must be a change and you have to make room for the new and younger generations."


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