Kim Kardashian and Kanye West have just been unveiled as the surprise new faces of Balmain Spring/Summer 2015. Photographed by Mario Sorrenti for the Menswear line, the image features the husband and wife getting close while outfitted in designs created by the label. Creative director Olivier Rousteing commented on opting to use the famous couple:
"For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain."