French fashion house Balmain have revealed that they'll be the next label to collaborate with H&M. The collection will launch on the 5th of November this year. Balmain designer Olivier Rousteing confirmed the news by showing off two full looks at the Billboard Music Awards, worn on the red carpet by models Kendall Jenner and Jourdan Dunn at the event.
Rousteing commented:"H&M approached the house. But it’s always been a dream to do it. When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a superluxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect."
Rousteing commented:"H&M approached the house. But it’s always been a dream to do it. When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a superluxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect."
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