Jane Birkin has requested that her name be removed from the Hermés Birkin bag after PETA research discovered the cruel treatment of crocodiles used to make the bag. She asked that her name be at least temporarily dropped until their practices are adapted: “Having been alerted to the cruel practices reserved for crocodiles during their slaughter to make Hermès handbags carrying my name ... I have asked Hermès to debaptise the Birkin Croco until better practices in line with international norms can be put in place.”
A representative of the French fashion house has responded to Birkin's comment: "Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast. An investigation is underway at the Texas farm which was implicated in the video. Any breach of rules will be rectified and sanctioned. Hermès specifies that this farm does not belong to them and that the crocodile skins supplied are not used for the fabrication of Birkin bags. Hermès imposes on its partners the highest standards in the ethical treatment of crocodiles."