Lemaire for Uniqlo Campaign by Alasdair McLellan

Uniqlo x Lemaire - Lemaire designers Sarah-Linh Tran and Christophe Lemaire have just unveiled their new campaign for their collaboration with Uniqlo which will launch in stores from October this year. The images, captured by photographer Alasdair McLellan, show high quality, timeless designs that are also modern and fresh looking. Lemaire commented that they focused on creating high quality knitwear: “They’re comfortable clothes, warm, very comfy, but chic enough to go out in. Basic is an overused term in fashion, but at the end of the day, it’s quite true, quite right. Pieces that you need, pieces that you want — that’s what we tried to do.”

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